SPARC 2018

SPARC 2018 took place on the 4th and 5th July at MediaCityUK, and was one of the highlights of the wider Festival of Research.

Footage from the conference will be made available shortly, but in the meantime you can browse our 2018 Fickr photo album or download the accompanying Book of Abstracts from the University of Salford Institutional Respository (USIR).

Prize Winners

Three Minute Thesis

  • 1st Prize: ‘Investigating the Impeding Factors on Effective Internal Control and Fraud Prevention Measures in Small and Medium Enterprises and the Implications on Financial Performance’ Elma Jane Lamba (Salford Business School)
  • People’s Choice Award: ‘Slimy Solutions Will Save the Environment:  The Story of the Common Black Slug (Arion Ater)’ Stephen Austin (School of Environment & Life Sciences)

Poster Competition 

  • First Prize: ‘A Lost Human Resource?  The experiences of new graduate nurses in Saudi Arabia’ Awatif Alrasheeday (School Health & Society)
  • People’s Choice Award: ‘Heavy Metal Dynamics in Soil-Plant System of a Multi-Contaminated Site in the Greater Manchester Region’ Obinna Nworie (School of Environment & Life Sciences)

‘Best presentation in session’ prizes 

  • Session 1.1: ‘Understanding the Values-action gap of Graduate Recruitment into Charities, Social Enterprises and Co-operatives’ Martyn Willcock (Salford Business School)
  • Session 1.2: ‘Critical Factors Affecting the Use of Offsite Construction in Iraq’ Nehal Saffar (School of the Built Environment)
  • Session 1.3: ‘The Effects of Cytokines on Heart Cell Function; A Study to Determine Why the Heart Fails in Sepsis’ Natasha Hadgraft (School of Environment & Life Sciences)
  • Session 1.4: ‘Assessing the Applicability of Radiological Environmental Assessment Approaches/Models to the Sub Saharan Africa’ Rutase Doroh (School of Environment & Life Sciences)
  • Session 2.1: ‘Modelling the Pro-Environmental Behaviour and Resilience of Ethnic Minority Retail SMEs (Food Retailers) in the United Kingdom’ Tanveer Ahmed (Salford Business School)
  • Session 2.2: ‘Speech-To-Screen: Could Spatial Audio Engineering Improve the Speech Intelligibility of Audio-Visual Content for Small-Screen Devices?’ Philippa Demonte (School of Computing, Science & Engineering)
  • Session 2.3: ‘Equity on Demand: Assessing the Effects of Increased Production of Subscription Video on Demand (SVoD) on the Employment of Women Writers of Television’ Kirsten Stoddart (School of Arts &Media)
  • Session 2.4: ‘Community, Migration and Belonging in Longsight Manchester’ Dillon Newton (School Health & Society)
  • Session 3.1: ‘What do Iraqi Quasi-Governmental Construction Companies Need to Make a Step Change Improvement in their Performance?’ Taha Al-Obaidi (School of the Built Environment)
  • Session 3.2: ‘The Nigerian Military and the Fight Against the Boko Haram Sect’ Gilbert Yalmi (School of Arts &Media)
  • Session 3.3: ‘Fake News about Muslims and Grenfell tower: A 4 Dimensional Analysis of twitter discourse and networks’ Richard Dron (Salford Business School)
  • Session 3.4: ‘Sound Textiles: Engineering Acoustics in Nonwovens’ Neha Sharma (School of Computing, Science & Engineering)
  • Session 4.1: ‘The Development and Feasibility Trial of a Cognitive Behavioural Social Competence Therapeutic Intervention for Adults with Autism Spectrum Disorder without an Intellectual Disability (SCTI-A)’ David Tate (School of Health Sciences)
  • Session 4.2: ‘Calculate Risk before Investment’ Robina Iqbal (Salford Business School)
  • Session 4.3: ‘Hydrolysed Polyacrylamide – Viscosity and Viscoelasticity for Enhanced Oil Recovery’ Kabiru Jega Hassan (School of Computing, Science & Engineering)
  • Session 4.4: ‘Investigating Autophagy in Frontotemporal Dementia’ Richard Heale (School of Environment & Life Sciences)
  • Researcher Showcase: ‘Demonstration of a Novel Audio Customisation System to Improve Broadcast Accessibility for Hard of Hearing Listeners’ Lauren Ward (School of Computing, Science & Engineering)


4 July 2018, Ali Nowroozi (Masumi Headwear)

Ali Nowroozi is a Salford Business School graduate, an entrepreneur and founder of his own company Avakino Limited – Masumi Headwear. Ali's company designs, makes and distributes headwear for people with hair loss: you can find out more about them at After only 6 months in trade, they already supply many hospitals - including The Christie Hospital Manchester - along with 40 salons in the UK, and their distribution network covers  in New York, Spain, France, Denmark, Ireland, Sweden and Finland. Masumi Headware are also an exclusive designer and supplier to the Teenage Cancer Trust.

Ali is working in partnership with Salford on our ICZ agenda and is delighted to be gicing the keynote address on day one of SPARC "I owe a lot to my university for what they have done for me, and I am so happy that I can now give something back in return. Salford University for me is like a small, friendly, community which is able to create and lead you to worldwide opportunities."

5 July 2018, Dr Kirsty Fairclough (University of Salford)

Salford's very own Dr Kirsty Fairclough (Associate Dean Research, School of Arts & Media) will deliver SPARC 2018's second keynote speech. Kirsty has published widely on popular culture and representations of women and is the co-editor of The Music Documentary: Acid Rock to Electropop, (Routledge), The Arena Concert: Music, Media and Mass Entertainment (Bloomsbury) and Music/Video: Forms, Aesthetics, Media. New York, (Bloomsbury) and author of the forthcoming Beyoncé: Celebrity Feminism and Popular Culture. (I.B Tauris). Her work has been published in Senses of Cinema, Feminist Media Studies, SERIES and Celebrity Studies journals. She has made several television and radio appearances and lectured internationally on popular culture and feminism, notably at The Royal College of Music, Stockholm, The University of Copenhagen, Columbia College Chicago, Middle Tennessee State University, Unisinos, Brazil and Bucknell University, Pennsylvania.

Kirsty has significant experience in international partnership development, particularly in North America and is the founder of the Salford Popular Culture Conference series with international partner universities, including I’ll See You Again in 25 Years. Twin Peaks and Generations of Cult Television. University of Salford (May 2015), Mad Men: The Conference, Middle Tennessee State University, (May 2016) and Purple Reign: An Interdisciplinary Conference on the Life and Legacy of Prince held at the University of Salford in May 2017.